New Client – Botsford & Goodfellow The Produce Industry’s Powerhouse

Transmutation Sciences is incredibly pleased to announce that the produce industry’s number one provider of custom account management software, Botsford & Goodfellow, has hired us to develop an all new website to coincide with the launch of their latest version of their software.

Owner Charles Botsford admits their website today has taken second fiddle to their software and looks more like Web.5 rather than Web 2.0.  Their goal is to have a website that is technologically more relevant and visually more exciting while retaining a high level of usability for their extremely busy clients.  Transmutation Sciences will also incorporate the latest search engine optimization techniques and social media interactivity linking their FaceBook and Twitter accounts.   Long term, Botsford & Goodfellow may integrate their custom produce management software and make it available as a cloud-computing solution.

“We began designing software with the goal of automating the information management aspect of our business which, under manual methods, was very costly and inefficient. We decided to approach this monumental task from the sales person’s perspective rather than the accountant’s. The result is a software package that not only includes full-featured accounting functionality but also, a user interface manageable by a sales person with limited typing ability (ie. two thumbs).”

Transmutation Sciences will also be refining the company identification package by re-envisioning the logo and letterhead.  Our first logo mockup is above.