Transmutation Sciences has been hired by Jon Nickell of Salon Architects Salon/Spa Management Consultants. Salon Architects is a team of consultants specializing in hair salons, day spas, nail salons etc. They help both start ups and troubled salons successfully launch or re-launch their businesses. With nearly 60 years of salon management and design/construction experience this [...]

These days its hard to tell which latest geek speak is truly effective or just another marketing phrase meant to misguide you into spending your hard earned money.  Frankly, I’m IN the business and I my head spins!  There are dozens and dozens of people telling me they are search engine optimization specialists or social [...]

You might think you already know about search engine optimization. Well, think again. Some of the things you know are simply misguided notions. What are these SEO myths? Here they are … 1. Search engine optimization can be performed just by anyone. Just like golf can be performed by just anyone. But if you do [...]

I’ve touted video as a method to more intimately connect to your customers for years … since the launch of YouTube. However, slapping a video up on your YouTube account is simply lazy.  You need to OPTIMIZE YOUR YOUTUBE CHANNEL to make the most impact for your channel’s visitors. Why is this important?  Let’s look [...]