On-Line Reputation Management – Just Another Fancy Marketing Phrase?

These days its hard to tell which latest geek speak is truly effective or just another marketing phrase meant to misguide you into spending your hard earned money.  Frankly, I’m IN the business and I my head spins!  There are dozens and dozens of people telling me they are search engine optimization specialists or social media marketers and nearly every time I discover they just another internet marketer selling snake oil wrapped in geek speak.  “Get GOBS of traffic!”   “I got 25,000 followers on Twitter in 30 days!  You can too if you follow my proven system!”  “How I made $112,000 on my PPC campaign using my secret optimization techniques!”

Hawkers.  Pitch men.  Slimy sales guys.  And the suckers that fell for it.

We’re here to help you sort through all of that BS.  Just ask any one of our clients.

Our goal is to help your business succeed by helping your website succeed.  We do that through effective web design, real organic long tail search engine optimization, social media integration and marketing all rolled into one. One of our services, currently under-deployed, is On Line Reputation Management (ORM) also called, Reputation Intelligence.  We’re the spy in the world of social media watching for every mention of your company or brand on the internet.  Not just Google searches, but what REAL people are saying about you and your product.  Even better, we can track what people are saying about your COMPETITORS!

With Twitter currently producing 60,000+ tweets per minute (That’s 86,400,000 per day) that’s quite a bit of data to sort through.  Then add all the mentions in the blogosohere, and Facebook … that amount of data would intimidate anyone.  But this data can reveal a great deal.  Take a look at this video produced by Gatorade that “promotes” their social media command center.

Yes.  Gatorade is one of the companies of PepsiCo … but that doesn’t mean Reputation Intelligence is out of reach for your company.  Anytime your business is mentioned, anywhere on the web, you’ll hear about it immediately.  Results are automatically analyzed to pull out the latest trends and stats, then delivered right to your inbox. Protect your business by addressing legitimate complaints and correcting falsehoods the moment they arise.  This helps you adjust marketing campaigns, change advertising, and re-evaluate product lines.

If you are interested in discovering how On-Line Reputation Management can help your business … call us at 971-207-6038.