Top Ten Guerrilla Blogging Strategies – #1

You’ve decided to join the 21st century and start a blog, eh? You’d better buckle up as you’re in for a wild ride.

Transmutation Sciences’ focus on blogging is as a part of a company’s overall internet marketing strategy.  Our goal is to make you company’s blog a successful tool to increase product / service awareness, company branding and online reputation.  Of course, our Top Ten Guerrilla Blogging Strategies can be used to create successful personal blogs as well.

We know you are busy so we’ll dive right into the Top Ten Guerrilla Blogging Strategies Number 1 …

Purpose and Focus

Before you set out on the blogging journey you must first have a specific purpose and a clear idea (focus) of what this blog should be.  What is your blog about?  And, what do you want your blog to accomplish?

For example, your company is Acme Shoestrings.  Would your blog be about butterflies?  Absolutely not.  So, Acme Shoestrings builds a blog called On A Shoestring – where staffers and visitors can discuss shoestrings and the design and technology behind shoestring manufacture.  But, what is the blog supposed to DO?

There are several things they want their blog to do … primarily increase brand identity, acquire new customers, develop an email list and generally build traffic to their main website where customers can purchase shoestrings.

Niching is Good

Notice my example is seems to be narrowly targeted.  Shoestrings.  If you have no idea what your blog is about your content will become a wild mess of incongruous posts that will do nothing to build your visitor count.  If you build a blog about shoestrings do not talk about butterflies or politics or grandma’s chicken soup.

The most successful blogs are those that have a very specific niche.  If you are an Apple fan and want to have a blog about Apple and its products, that’s good … but you’ll be joining approximately1 2,300 other blogs about Apple!  If you want your blog to stand out then niche it.  Make yours the iPhonologist.com and talk only about the iPhone and its 40,000 applications, customizing the iPhone, usage tips, repairing, unique uses and more.  Now you have a very specific target for content and visitors.

If you love dolls, don’t just have a doll blog make a blog about vintage dolls; or better, repairing vintage dolls … or even better than that … a blog about repairing vintage Shirley Temple dolls!

Our next installment of our Top Ten Guerrilla Blogging Strategies … Content is King!