Top Ten Website Mistakes Businesses Make #3

Welcome to a new informational series from yours truly and Transmutation Sciences.

This series, “The Top Ten Website Mistakes Businesses Make,” is being created as a checklist to which you can apply to your own website and determine whether you need professional help … erm, the professional help of Transmutation Sciences!  Last edition we discussed the challenge of managing your time and money when developing your website.

Choosing the Right Professional for the Job

Most businesses confuse web designers with web marketing experts. There’s a substantial difference between the two.

A web designer designs the graphical interface for your website and codes it for display on the internet.  Depending on the type of website you need you may also need a programmer for more complex websites, custom applications and custom shopping carts.

A web marketing expert‘s skill set integrates the design and content of your website as part of a comprehensive marketing plan and often includes SEM – Search Engine Marketing, SEO – Search Engine Optimization, SMM – Social Media Marketing, ORM – Online Reputation Management.

When considering your new website you should find a web marketing expert who will interview you to understand your business and assist you in creating a clear, concise internet marketing plan and budget. Let the internet marketing expert contract the web development team who will carry out your internet marketing plan.

Transmutation Sciences want to be your company’s internet marketing expert and help your business launch a well-designed, effective and profitable website for you.  Call us now at 971-207-4492 for your FREE consultation and interview.

Check back for our next installment – “All Flash, No Substance”