What is Social Media Marketing?

Social Media Marketing (SMM) can be defined as implementing changes to optimize a site for generating promotion through social media, online communities and community websites. Techniques of SMM consist of adding up RSS feeds, social news buttons, blogging, and incorporating anything that can allow an online community to communicate, such as reviews, forums, photos, videos and blogs. The primary focus of Social Media Marketing is on motivating traffic from sources other than search engines, though better search ranking is also an advantage of successful SMM. Social Media Marketing is simply promoting your business or its product(s) via web 2.0 social media such as MySpace, Facebook, LinkedIn, Digg, Stumble and dozens of other similar sites.

Transmutation Sciences comprehensive services include our inspired social media marketing program designed to give your company or product a grass roots boost across all applicable social media. The most effective form is the creation and management of “product identities” within social media.

Entertainment media often use this form creating websites and MySpace pages for a band or a movie or even a book … even fictional characters.  Creating product identities in this form must happen early for it to be truly effective.

Social Media Marketing is all about breaking down the site walls so content can be easily found, circulated and shared by the community. So the site get visibility without depending strictly on search engines.

Benefits of Social Media Marketing

Social Media Marketing is the next level in viral marketing where word of mouth is produced through the use of networking in social bookmarking, video and photo sharing websites like Facebook, Twitter, Digg, Delicious, Reditt, Flicker etc. There is huge traffic on these sites and all you need is a proper SMM campaign. SOCIAL MEDIA MARKETING provides you with the ability to efficiently spread the word and generate an intense amount of interest for a relatively unknown product or service and position the brand to the customers in their own terms and environment which results in a more genuine marketing message.

There are some other benefits which can be of great help :

• Create Brand Awareness
• Help in Lead Generation
• Event Promotion
• Reward Inbound Links
• Help Your Content Spread
• Build Customer Loyalty
• Help in Globalizing Your Yusiness
• Single Platform for Disparate Business Minds

Top 10 Social Networking Sites (According to Small Business Labs)

www.facebook.com
www.myspace.com
www.youtube.com
www.tagged.com
www.twitter.com
answers.yahoo.com
yahoo.profiles
www.myyearbook.com
www.meebo.com
home.live.com

I would also include:
www.linkedin.com
www.biznik.com

Top 10 Social Bookmarking Sites (according to eBizMBA)

www.twitter.com
www.digg.com
www.reddit.com
www.stumbleupon.com
buzz.yahoo.com
www.delicious.com
www.tweetmeme.com
www.mixx.com
www.fark.com
www.slashdot.com

I would also include:
www.technorati.com
www.newsvine.com
www.kaboodle.com
www.propeller.com
www.twine.com