http://www.transmutationsciences.com/marketing/anatomy-of-a-social-media-marketing-campaign-part-2/ The Art and The Science of the Web Sun, 05 Feb 2012 09:37:12 +0000 hourly 1 http://www.transmutationsciences.com/marketing/anatomy-of-a-social-media-marketing-campaign-part-2/comment-page-1/#comment-628 Anatomy of a Book Marketing Campaign-Judy Nedry’s “An Unholy Alliance” - Reading Local: Portland Mon, 21 Sep 2009 23:09:07 +0000 http://www.transmutationsciences.com/?p=730#comment-628 [...] The second post takes “you step-by-step through the development of [the] social media marketing campaign.”: Now for the plan!  What would attract someone to a first-time novelist’s first mystery novel?  In addition to providing a sample of the book on her website we could give away copies!  Everyone loves to win something!  The contest we’ve developed will be a Twitter-based contest where a number of clues will be broadcast via Twitter (and subsequently posted to her website and FB accounts).  If you read enough clues you may be able to guess who the evil-doer was!  Guess who the killer was and you  will win a hardbound copy of the book autographed by the author and some wine-related merchandise! [...] [...] The second post takes “you step-by-step through the development of [the] social media marketing campaign.”: Now for the plan!  What would attract someone to a first-time novelist’s first mystery novel?  In addition to providing a sample of the book on her website we could give away copies!  Everyone loves to win something!  The contest we’ve developed will be a Twitter-based contest where a number of clues will be broadcast via Twitter (and subsequently posted to her website and FB accounts).  If you read enough clues you may be able to guess who the evil-doer was!  Guess who the killer was and you  will win a hardbound copy of the book autographed by the author and some wine-related merchandise! [...]

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