Internet and Search Engine Marketing (ISEM)

What Is Internet And Search Engine Marketing?

It is the purposeful effort to drive qualified visitors to your website and to convert those visitors into customers.

Why Is ISEM Important?

The number of people who use the internet to find valuable information about any topic is constantly and rapidly growing. This includes information that may help them to purchase your goods or services. Most people use the internet – specifically the search engines – the way we used to use the Yellow Pages. Therefore, utilizing a strategy to increase the presence of your website on the search engines is potentially of high value.

Does ISEM Cover More Than Just The Search Engines?

Although the search engines – Google, Yahoo and MSN in particular – are clearly the most important place for just about any business to be found, other websites can be important. In almost all cases, the presence of your links on other sites will help your performance on the search engines, too. ISEM also includes how your website fits into your overall marketing scheme, which may include other forms of advertising, and the use of follow up campaigns via email.

How Will ISEM Help Me?

Most importantly, your site will rank well on the major search engines for key word combinations that are valuable for your business. In addition, we will work hard to get your site listed on other web entities that will drive traffic to your site. You will understand what we are doing and how it will help your site. You will also understand what you can do on a regular basis to further help your site.

What Makes Transmutation Sciences’ ISEM Better Than Others?

• Consultancy Approach. Unlike many other search engine optimization services, we work very closely with you, especially when generating your list of key word combinations. We are experts in how people search, but you are the expert in your business, so working together is extremely important.

• Unlimited Key Word Combinations. Many SEO firms limit the number of key word combinations for their clients. We believe in broad-based optimization of your site that honors the hundreds of ways a person may search for your services.

• Thorough Key Word Combination Analysis. We use Google to determine the potential popularity of key word combinations. This means that we will understand which key word combinations are BEST for your site. Then, we can do everything we can to make sure your website shows up well for terms people actually search on a regular basis.

• Your Site is Optimized. Unlike many other optimization services, Transmutation Sciences optimizes YOUR site, not some listing on their site. Be wary of any service that promises you a listing on their site rather than real results for your site. If it is YOUR site that is optimized to perform, you will experience the positive results long after you complete the service. Also, why would you want your listing to perform well when it may be on a website that also features your competitors?

• Continuing Service. Performance on the search engines in particular and the internet in general requires ongoing work. We offer a very reasonable continuing service to keep your site fresh and desirable to the search engines.

• Useful Feedback. Our continuing service includes monthly reporting about the performance of your website. These reports help support the commonly-held belief that internet marketing is not only the most effective form of advertising available, but it is also the easiest to track. With our reports, you will know exactly where you rank on the search engines for ALL of your key word combinations, how well your incoming links are working, how much traffic is coming to your site from all potential sources, what searches are leading people to your site, where your visitors live, what pages of your site are most popular and much more.

What Services Are Included In Transmutation Sciences ISEM?

• Key Word Brainstorming and Key Word Analysis. We work with you to generate a potential list of key word combinations that will work for you. We combine all of these terms with your location key words (i.e Portland, Oregon, etc.) to create a master list of key word combinations. We then utilize Google to analyze all key word combinations and identify which combinations are the most popular and therefore most valuable for your site.

• Complete Site Optimization. We optimize your website for organic performance on the search engines. This means that your site will perform well in the coveted, non-paid results  of the major search engines. Changes will be made to your site to make it more attractive to the search engines, but no changes will be made without your express approval.

• Education. We will go to great lengths to make sure you understand how we optimize your site and what you can do to strengthen the results.

• Ongoing Reporting and Support. We provide monthly reports about the performance of your site and make sure that you understand what those reports mean. We also implement several programs to steadily improve your incoming links and other traffic-attracting programs.

What Are The Steps To ISEM?

• Key Word Brainstorm and Analysis. We work with you to generate key word combinations that are relevant to your business. Once a complete list is generated, we analyze your key word combinations for popularity by implementing a Google Adwords (pay per click) campaign designed to gather valuable data. Part of your fee to us will be paid directly to Google for this test. As the test runs, you will get traffic to your site from the ads.

• Optimization. Once we have a final list of key word combinations, we will create a plan for optimization of your site for you to approve. This will include a complete understanding of what on-site changes will be made and why they are important.

• Reporting and Maintaining. You may choose to participate in our ongoing service which provides detailed reports about the performance of your website along with regular maintenance of the ISEM plan. This plan includes a campaign designed to increase the number of incoming links to your site.

Are There Additional Services Available?

• For a small additional fee, Transmutation Sciences will manage an ongoing sponsored link (pay per click) campaign on Yahoo, Google or any other service you request. This can be useful in supplementing a healthy organic optimization because you can use sponsored links to target specific key word combinations with great agility.

• Because we operate on a consultancy approach, we are often able to devise a customized plan based on a client’s specific needs.

What Does It Cost?

• Full optimization of a website costs $2,400.

• The monthly maintenance and reporting costs $100 per month. This optional service does not commence until at least one month after the site has been optimized. In addition to the reporting and regular optimization maintenance, this service includes client-generated web updates as long as they are minor (i.e. image replacement, text changes), up to one hour.

• Transmutation Sciences is happy to consider payment terms that best fit its client’s needs.