Long Tail SEO Strategies

There has been a lot of discussion about “long tail” techniques in SEO and people have been asking me what it’s all about and how it relates to their website(s).

Picture a graph of your search terms in relation to traffic created. That graph would have a peak for your most popular term, and get shorter and shorter as you moved toward the least trafficked term. With long tail the bulk of your traffic is generated from these lesser terms … therefore, the long tail.

Long tail is really a content development approach. Optimization is not only about gaining the initial conversion, it’s about increased visibility to a targeted audience. Transmutation Sciences has a significant long tail effect in search engines like Google. While we rank on the first page for terms like “online marketing” and “internet marketing”. The majority of our traffic from terms that were not necessarily our intentioned targets. This is not a bad thing, especially since most of the these less relevant terms are still web design related.

Long tail search engine optimization is one of the most effective traffic-building techniques you can utilize. Transmutation Sciences creates long tail success for our clients through regular content creation. We attempt to determine the top 1,000 search phrases for their site. We analyze their site to discover which terms they already rank for, which terms have pages of content ready to optimize, and which terms we will need to create content.

Thus, most of the expense to our clients is in content development and link building.

Envision the impact 1,000 targeted terms have with a long tail. Your website becomes visible for all sorts of terms that you would have never thought of.

The catch to converting long tail, or any landing page for that matter, is to make sure that every page of your site properly explains who you are, what you offer, and a specific call to action. This is easier done for some sites than others, but the pay off is significant.

A further benefit to our long tail search engine optimization is the search terms we discover once we optimize their site. It’s amazing the terms you can find by seeing how people find your site.

Our clients then use these deep terms in their Yahoo and Google AdWords campaigns therefore increasing their visibility on terms that most often are very inexpensive.