Realtors Have Choices: How to Boost Your Search Engine Rankings

The following article appeared on Realtor.com.  While disappointingly short, it reveals the core elements of the Transmutation Sciences SEO strategy to becoming more successful and highly ranked on SERPs.   And, whether you are a real estate agent or not, you should be aware of what “short tail” and “long tail” means with respect to your business.

Daily Real Estate News | June 1, 2010

How to Boost Your Search Engine Rankings

The majority of real estate agents are missing out on a key strategy that will yield them much higher rankings on Web search engines. Most practitioners are competing with each other over short-tailed keywords, which are just a few words strung together that Internet users type in for searching purposes.

This is a misguided step on the part of real estate professionals, since as much as 80 percent of all search engine activity actually uses long-tailed keywords — phrases typically consisting of five to seven words. For property searches, many prospective buyers have very specific details in mind and therefore will not search under a broad term such as “San Diego real estate,” for example.

Rather, they are more likely to enter a phrase like “San Diego three bedroom home in gated community.” Because agents are focused on short tailed keywords, there are thousands of Web sites competing for those same terms; meanwhile, the competition of long-tailed keywords is virtually nonexistent.

To be effective and successful in using long-tailed keywords, an agent must write up and index dozens, possibly even hundreds, of them in order to generate traffic and results. The keyword phrases can be inserted in blogs, social media posts, YouTube videos, classified ads on the Web, and article marketing and portal sites.

Source: RISMedia, Sean Callahan (05/27/10)

© Copyright 2010 Information Inc.

This article assumes you have a website AND you know how to edit your website’s content enough to take advantage of a longtail keyword strategy.  If this seems beyond you, give us a call at 971-207-6038 and we’ll be glad to help.