Tag Archives: books
Erik Qualman’s Socialnomics: How Social Media Transforms

Erik Qualman’s Socialnomics: How Social Media Transforms

Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren’t using social media in your business strategy, you are already behind your competition.

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