Its safe to say that today’s challenging economy and aggressive competitors create a volatile arena that can bring any business to its knees. Our favorite internet marketing tactics include the creation of multiple website instances for the same company. This is a very intricate, yet very successful, approach whereby a company’s different product or service segments are broken up into multiple websites that reinforces the overall brand identity while segregating the products and services. Sometimes these individual websites are nearly as large in scope as its original corporate parent. Often smaller, highly focused websites are created that fall more into the “satellite” website category. Satellite sites are best used if the particular product or service is marketed to a very specific niche market for which the site is heavily optimized. Sometimes, we’ll create a series of of “micro-sites” – heavily optimized one- or two- page websites whose primary goal is lead generation.
Below are a few of our favorite websites that fall under the branding reinforcement, satellite and micro site categories.
